After two weeks of teaching marketing management at Shandong University of Science & Technology (SDUST), I had just about got used to using chalk, but more importantly, we were ready for the final assessment. The students had been tasked with developing a product and marketing it, applying the principles and theories taught in the class. A wide array of products had been picked by students, ranging from cakes to fish tanks and calligraphy to stress balls.
Once the stalls had been set up each student and member of faculty in attendance was given 25 Wu’s (the currency of Market Street) to spend as they wished. The amount of money each team made was factored into the final grade, along with each team’s marketing and discussion with local graders. The event lasted 2 hours and brought lots of buzz and excitement into the classroom. It was interesting to see lots of different pricing strategies employed by the teams.
Robin Bell 