I have just returned from the United States Association for Small Business and Entrepreneurship (USASBE) conference in Los Angles. The conference was held at the Lowes Hollywood hotel and ran over four days. The focus of the conference had been adjusted from being focused on research, to be having an increased focus on entrepreneurship education. This mix of an educational and research focus, made the conference very interesting. So I decided I would attend for my first time. It was also my first time visiting LA, so it made attending the conference even more interesting. I was presenting a developmental paper entitled ‘Challenges to Implementing Experiential Entrepreneurship Education in China’. The paper was based on a reflection of the challenges I have previously faced when trying to implement experiential curricular in China. The conference had a range of tracks and sessions, including tracks of experiential activities. I focused my attendance and participation on the experiential activity sessions as unfortunately it was not possible to attend everything. The conference venue was on Hollywood Boulevard, which gave me the opportunity to walk up and down Hollywood Boulevard several times each day and experience the atmosphere of Hollywood. I also had half a day free to walk up to the Griffith Observatory and get a view over LA.