This week we found out that we had been successful in securing funding from the British Council’s UK-China Enhancing Graduate Employability and Entrepreneurship fund. I am the lead and principle researchers for the project, which will be a collaborative project between the University of Worcester and Beijing Foreign Studies University. The project will interview 10 UK and 10 Chinese entrepreneurs to make video case studies and innovative teaching material. The case studies will focus on innovation and the business models developed by UK and Chinese entrepreneurs, as well as the differences in business culture. Interviews for research will also be conducted with the entrepreneur’s to support comparative entrepreneurship research.
Robin Bell 