This morning I headed to Bournemouth for the Academy of Marketing Conference. It offered a good opportunity to hear some contemporary research directions. I had a poster on display at the conference outlining the research I had undertaken, using my Teaching Research and Development Grant. However, the conference had come too soon to showcase my final research, as the paper submission date came before my final data collection phase. However, I was very grateful that my conference attendance was part funded by my Academy of Marketing grant. I was very interested in attending the Marketing Education stream and the Marketing of Higher Education stream, to see what other research and learning and teaching projects people were undertaking. Some of the research was very interesting, plus the gala dinner was in a wonderful venue. It was held in the Bournemouth Pavilion on the seafront.
Robin Bell 